Vinnies was managing nine state websites that didn’t align. Branding varied. User journeys were unclear. Backend administration was inefficient.
For a national charity built on trust, that fragmentation diluted impact. Donors, volunteers and people seeking support were navigating inconsistent experiences. Internal teams were duplicating effort to maintain cohesion.
We re-architected the network from the ground up.
Through a structured UX/CX process, we redesigned key journeys and migrated all sites to a unified multi-site implementation in Umbraco 12. Governance became centralised. Brand consistency became enforceable. State teams retained flexibility without compromising the national standard.
A headless architecture delivered sub-one-second load times, removing performance friction. A disciplined SEO migration preserved search equity during transition.
The impact was measurable:
+123% increase in conversions
+17% increase in new users
+9% increase in average engagement time
Vinnies now operates on a high-performance, scalable platform that supports its mission with clarity and control.
