RME Global was preparing to unveil a new brand to the global mining industry. The problem wasn’t ambition. It was timing.
With a major international event locked in and just two months to deliver, their existing website no longer reflected their authority, scale, or innovation. Navigation was clunky. Content gaps limited organic reach. The digital experience didn’t match the strength of the brand.
This wasn’t a cosmetic refresh. It required a structured digital overhaul delivered at speed.
We aligned tightly around a clear objective: launch a scalable, brand-aligned platform that would perform under global scrutiny. Information architecture was restructured to clarify complex product and service offerings. A full content gap analysis identified missed SEO opportunities. Design and development progressed in parallel, supported by early stakeholder alignment to reduce friction and accelerate decisions.
Behind the scenes, we rebuilt the platform on Umbraco 13 using .NET Core and Koben’s Bento Blocks framework. This gave RME’s marketing team modular control to build landing pages, manage components, and publish with confidence. GA4 and Google Tag Manager were implemented to strengthen data visibility and maintain search performance from day one.
The impact was immediate and measurable.
New users increased by 562%
Organic traffic grew by 334%
Engaged sessions rose by 396%
More importantly, RME launched at their international event with a digital presence that reinforced market leadership. Stakeholders gained confidence in their digital capability. The marketing team gained control. The business gained momentum.
The platform is now positioned to scale with RME’s growth, supporting future campaigns, product expansion, and international reach without structural limitations.
