McArthur’s website had fallen out of step with the way people searched for jobs. Information architecture had become difficult to navigate, user journeys were unclear, and the experience didn’t reflect the diverse industries McArthur serves. At the same time, the marketing team lacked the flexibility to launch campaigns quickly without developer support.
Koben began with a structured discovery process - analysing analytics data, reviewing user journeys, and interviewing recruiters and applicants. This revealed a key challenge: McArthur’s audiences were highly varied, yet the website treated them the same. The strategy shifted toward clearer pathways, helping candidates reach the most relevant opportunities while giving the marketing team greater control over campaign creation.
The new website was rebuilt on Umbraco with simplified navigation and structured job pathways designed around real user behaviour. A cohesive job board and application process was integrated with McArthur’s third-party aggregators and internal systems, allowing applications to flow directly into recruitment workflows while handling large volumes of applicants.
To support marketing agility, Koben implemented Bento - modular design components that allow teams to assemble landing pages and campaigns directly within the CMS. McArthur can now launch targeted recruitment campaigns faster, while candidates experience a clearer, more reliable path from job discovery to application.
